Whilst traditional media platforms such as television, radio and newspapers have been operating under tremendous pressure, with reduced revenues, one medium has been bucking the trend over the last few years and that is outdoor.
After on-line advertising, the outdoor advertising segment has been the most dynamic over the past few years, capturing revenue once allocated to television, radio and newspapers.
Outdoor advertising adds a new dimension and with placement costs for a traditional 48 sheet poster (10ft x 20’ft wide) ranging from £175 - £250 per week, it is well within the scope of many advertisers.
We have been buying space on billboards for many years for our clients from the of the world’s leading players - JC Decaux, Primesight, Clear Channel and CBS Outdoor. We meet them on a regular basis to plan campaigns and to ensure we use the best sites available.
Remember - unlike a newspaper advertisement 48 sheet posters are on view 24/7.
You don’t have to be a massive company with a huge budget to use billboard advertising.
Call us now to find out how you can use these sites to create awareness of your business.
insight. In locations where it sits in front of a captive audience — on public transport or at waiting places, for instance — it can even be seen as a welcome distraction.
48 sheet posters at Tesco Extra in Crieff Road, Perth.
A 96 sheet poster strategically placed for maximum impact.
While some traditional advertising media are in decline, outdoor is growing. It works because it is seen by everyone who leaves their house.
Poster advertising is highly prominent and does not require the consumer to do anything to access it. You don't have to tune in or click onto it or turn a page. At the same time, most people regard it as less intrusive than other methods of advertising. Indeed, a lot of outdoor advertising engages the consumer, providing colour, humour and
If you need to make a big impact in your local area, outdoor advertising can raise your company's profile and deliver results. Poster ads put your message right in front of your potential customers.
View a sample of print we produce for clients.
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Dundee DD2 5DX
© Derek Keiller 2019